For Immediate Release:
Feb. 02, 2008
USPSA Poster To Help Firearms Dealers Sell More Pistols
Guns of Production Division poster will serve as guide for retailers and customers.
Sedro-Woolley, WA — The United States Practical Shooting Association (USPSA) is offering firearms dealers, and customers, help in selecting the right pistol for use in USPSA’s popular Production Division through the distribution of a poster featuring top models from seven major makers.
“Production Division is our fastest growing division and utilizes stock, out-of-the box pistols that shooters can find at nearly every firearms dealer. However, we realize that many retail associates may not be familiar with which pistols are approved for use in Production competition. This poster is designed to highlight a wide variety of the top models used and serve as a quick and easy reference for both retailer and customer,” said Dave Thomas, Executive Director of USPSA.
The USPSA Guns of Production Division poster features pistols from CZ USA, Beretta, Glock, Sig Sauer, Smith & Wesson, Springfield Armory and Taurus. The poster is part of a new initiative launched by USPSA to build up the organization to 20,000 members in 2008. The effort includes a major recruitment drive, expanded communications to members and outreach to the industry.
“USPSA members spent upwards of $45 million on Practical Shooting in 2007 and can be big customers for dealers who exploit the lucrative competition customer niche. Our goal is to work with dealers to help them grow their business and the Guns of Production Division poster is just part of that focus,” explained Thomas.
The posters will be distributed at the USPSA booth during the 2008 SHOT Show and will be shipped to 2,000 leading retailers in the spring. Dealers can request a free poster by contacting USPSA at (360) 855-2245 or firstname.lastname@example.org.
– 30 –